“Cherish,” a timeless classic released in 1966, cemented The Association’s place in the sunshine pop pantheon. The Association, a seven-member band known for their meticulously crafted harmonies and bright, optimistic sound, emerged from California’s burgeoning folk-rock scene in the mid-1960s. They quickly gained popularity with hits like “Along Comes Mary” and “Windy,” but it was “Cherish” that propelled them to the peak of their success.
The song’s immediate impact was undeniable. It shot to number one on the Billboard Hot 100 chart, a feat that earned The Association widespread recognition and solidified their position as one of the leading vocal groups of the era. “Cherish” became their signature song, often included on “best of” lists and earning enduring airplay on oldies stations.
Beyond its chart success, “Cherish” resonated deeply with audiences for its sincere and heartfelt message. The lyrics express a pure and simple devotion, where the speaker pledges to “cherish” their beloved, promising to hold them close and appreciate their presence. It’s a declaration of deep affection and commitment, conveyed with a gentle melody and the band’s signature vocal blend, making it a popular choice for weddings and romantic occasions.
The song has continued to be a favorite amongst listeners for decades. Many praise its timeless melody and beautiful harmonies that evoked feelings of nostalgia. While some critics initially dismissed the song as overly sentimental, its enduring popularity speaks volumes about its ability to connect with audiences on an emotional level. Even today, “Cherish” evokes a sense of warmth and tenderness, reminding us of the beauty and importance of cherishing the people we love.
